A working membership for serious business owners
Build a business that sells and sustains
Where serious business owners come to build profit, impact, and the systems that make both possible.
18+ Years in Business
MBA
Professor, University of North Carolina
10+ Clients over $1M
100+ Businesses Taught
Profit and Impact · Structured Cycles · Weekly Accountability · Live Coaching · Real Results
Less noise. More traction.
Most business owners don't have a knowledge problem. They have an execution problem. They consume content, attend webinars, and take courses… then return to the same patterns.
The Amplify Circle is built differently. Every 12 weeks, we work on one shared focus together. You show up, do the work, and track what's happening in your business in real time.
Profit and impact are not opposites. A business that serves people well and operates profitably is the goal, and it's achievable with the right structure.
01
One Focus at a Time
Each 12-week cycle has a single shared priority. You're not choosing between tracks or deciding what to work on. The focus is set, and you execute.
THE APPROACH
02
Weekly Reporting Rhythm
Every Monday, you post what you're working on. Every Friday you report what happened. Over time, this creates visibility into your own patterns: what works, what doesn't, and why.
03
Live Coaching That Responds to Real Work
Live sessions are not standalone classes. They are structured to respond to what members are actually doing in their businesses that week.
04
A Business That Supports Your Life
Growth without burnout is possible. The structure here is designed to build momentum steadily -- not through intensity, but through consistent, intelligent action.
INSIDE THE MEMBERSHIP
What you get every month
01
Teaching Sessions
Twice monthly, Lisa teaches the strategic framework for the current cycle phase. These are working sessions, not passive lectures -- you leave with something defined and actionable.
1st and 3rd Tuesday at 1pm EST
04
Friday Reports
Each Friday, you report what actually happened. Honest tracking, not performance. Over time, this gives you real data about your business and your own patterns.
The Amplify Circle runs on a simple, consistent structure. Live classes, coaching, community, and tools -- all organized around the current cycle focus so nothing feels disconnected or overwhelming.
02
Coaching Calls
One coaching session per month focused on working through resistance, stuck points, and real obstacles. Coaching responds to your actual work, not hypothetical scenarios.
3rd Thursday at 10am EST
05
Community Inside Circle
An active community of business owners working on the same focus. Ask questions, share progress, and get feedback from peers who are in it with you.
03
Monday Check Ins
Each week, you post your focus and commitments for the week inside Circle. This builds the habit of intentional, visible action rather than reactive effort.
06
Tools, Resources, and Special Classes
GPTs, templates, and session replays, all organized by cycle so they're relevant to what you're working on right now, not a library you have to dig through.
The Annual Structure
One year. Four cycles. A business that runs.
march, april, may
june, july, august
september, october, november
december
2026
The Amplify Circle runs on a clear annual arc. Each 12-week cycle builds on the last, so by December you've built something durable, not a collection of disconnected lessons.
Cycle 1: Build Your Sales System
Design and run a complete sales cycle inside your business -- lead generation, conversion, follow-up, and upsell. By the end of May you'll have a repeatable process you can track weekly.
Cycle 2: Visibility and Brand
Build consistent visibility and grow your brand while maintaining a regulated, sustainable pace. Grow without burning out.
Cycle 3: Money and Systems
Create predictable expense tracking, profit awareness, and simple operational systems you actually use. Revenue becomes less reactive and more intentional.
Review and Planning
A full review of the year and a clear, structured plan for what you're building next. You finish the year with direction, not just reflection.
Free Weekly Class
The FREE Sales Lab
Every Wednesday at 1 pm EST, Lisa runs a free, live class on building a sales system that actually works. No pitch. No replay bait. A real working session for business owners who are serious about understanding where revenue comes from.
UPCOMING SESSIONS
When
Every Wednesday at 1:00 PM EST
What We Cover
Lead generation, conversion, follow-up, and building a repeatable sales process for your specific business
Who It's For
Business owners at any stage who want to understand their sales cycle and start running it with intention
Cost
Free. No obligation.
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Learn how to identify your primary lead source and build a consistent, repeatable way for new people to enter your world. We'll define exactly what actions drive lead flow in your specific business.
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Walk through the conversion process from first conversation to clear decision. You'll identify where prospects are dropping off and what to do about it.
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Most revenue is lost not in the pitch but in the silence after it. We'll build a simple follow-up structure that keeps conversations moving without feeling pushy.
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Your current clients are your most accessible source of additional revenue. We'll look at how to create natural upsell opportunities that serve them well and grow your income.
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We'll examine the internal patterns that cause most business owners to stall mid-cycle -- avoidance, fear of rejection, and the tendency to restart instead of refine. You'll leave with a clearer understanding of what's actually getting in your way.
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Sustainable selling comes from who you are, not just what you do. We'll work on shifting how you see yourself in the sales process so that consistent action feels natural rather than forced.
Membership
Join the Circle
One membership. Full access to live classes, coaching, community, tools, and replays.
quarterly
$250
billed every 12 weeks
Full access to the current cycle
Two teaching sessions per month
One live coaching call per month
Monday and Friday community rhythm
Session replays and cycle resources
GPT tools and templates
Active community inside Circle
annual
$800
billed once per year - save $280
Everything in Quarterly
All four cycles included
December review and planning month
One private 1:1 session with Lisa
Priority access to new content and tools
Year-end business plan template
About Lisa
I built businesses. I scaled them. Now I teach it.
I'm Lisa Zahiya, business strategist, coach, and entrepreneur with 18 years of experience building companies that actually work.
I started in corporate marketing as Director of Marketing at Sylvan Learning Centers, earned my BS and MBA from the University of Maryland, and then left to build Studio Zahiya, an award-winning business I grew from scratch. Since then, I have exited 2 businesses, served as a professor at the University of North Carolina and Warren Wilson College, and helped over 500 businesses.
I built the Amplify Circle because I kept seeing the same problem: capable business owners with good ideas and no system. Not a knowledge gap. A structure gap. This membership is my answer to that.
